/ Ada (hache) Cervera, Web Platform, Infrastructure, Security and WordPress Specialist

I don't make pretty things.I make things that work,and happen to be pretty.

15+ live web properties, end to end. Hosting, DNS, migrations, performance. Technical SEO. Remote and async.

Open to remote roles: Webmaster, WordPress Specialist, Web Operations, CMS Specialist, web performance and accessibility. CV (PDF)

PortfolioResearch

I'm Hache. I keep websites running, from the server to the search results.

Role
Web Platform, Infrastructure, Security and WordPress Specialist
Based
Valencia, Spain
Works
Remote, async, written-first
Owns
Hosting, DNS, CMS, performance, technical SEO
Languages
Spanish and Valencian native, English professional
Certified
Ahrefs 2026, GA4 2025, Cambridge B2 2019

Graphic design and marketing came first. Then I got hooked on how sites work underneath: hosting, DNS, server config, migrations. I liked that more than the pixels, so I kept going down instead of back up.

Search

Technical audits, hreflang, schema and internal linking across 15+ multilingual sites.

Screaming Frog, Ahrefs, Semrush, GA4, GTM, Search Console

CMS

WordPress end to end, written rather than dragged. Four platforms in production.

Custom child themes, WooCommerce, WPML, Elementor Pro, Shopify, PrestaShop

Infrastructure

The machine underneath. This is the layer most people skip, and the one I went looking for.

Hosting, cPanel, Plesk, SSH, DNS, Cloudflare, SSL, Backups

Since 2025 also AEO and GEO in production: structured data, crawler access for LLMs and citation tracking in generative search. Few people are measuring it yet. I started because I wanted to know whether it works.

For the same reason I run my own server at home. devilfruittcg.com is a niche One Piece TCG WordPress site on a Linux box with Docker and Nginx, in my living room. My lab. When the site behaves, the machine goes to LoRA models and ESP32 boards. I like understanding the layer underneath the thing that is supposed to just work.

Multilingual multi-site work with WPML and hreflang across Spanish, Valencian and English. Clients have included Cofidis, Benimar and APM Terminals.

/ 02 · Stack

Infrastructure & Hosting

Hosting Management, cPanel, Plesk, SSH, DNS, Cloudflare, SSL Certificates, Backups, Site Migrations, Staging Environments, Web Security, Technical Troubleshooting

Web & CMS

WordPress, Custom Child Themes, Elementor Pro, Astra Pro, WPML, WooCommerce, Shopify, Wix, PrestaShop, HTML, CSS, JavaScript, React

Analytics & Technical SEO

GA4, Google Tag Manager, Search Console, Core Web Vitals, Screaming Frog, Ahrefs, Semrush, Schema Markup, Hreflang, Internal Linking, Yoast, Rank Math

Workflow & AI

Async Workflows, ClickUp, Asana, AI Automation, AI-assisted Dev, Prompt Design, Workflow Automation, AI Search Visibility

Design & Branding

Figma, Photoshop, Illustrator, InDesign, Adobe XD

Motion & AV

After Effects, Premiere Pro, DaVinci Resolve, Blender, Logic Pro X

Research I ran myself

Is the IBEX 35 ready for AI search?

0/35 block AI search bots in robots.txt. robots.txt, firewall rules and llms.txt of Spain’s 35 largest listed companies, tested with a placebo bot as the control group.

Where I've been building

Web Platform, Operations & WordPress Specialist, Neurona Digital SL

Nov 2024 – Sep 2026 · Valencia

  • End-to-end ownership of 15+ live web properties: hosting, DNS, Cloudflare, SSL, backups, migrations and daily technical troubleshooting across WordPress, Shopify, Wix and PrestaShop.
  • Multilingual multi-site operations with WPML, including hreflang across Spanish, Valencian and English, on shared templates.
  • Technical performance audits with Screaming Frog and Ahrefs: crawl health, Core Web Vitals, redirect chains and canonical issues, tracked as continuous work rather than one-off reports.
  • GA4 and GTM set up from scratch with conversion goals, GSC monitoring and structured data validation. Figma to Elementor Pro implementation with no handoff in between.
  • Graphic, motion and audiovisual production for brands including Cofidis and Benimar: 300+ pieces for organic content and paid social.

Check it: devilfruittcg case study, Homelab case study, IBEX 35 research

Marketing Strategy & Sponsorships, Jump Yard

Jun 2024 – Jun 2025 · Valencia

  • Coordinated the brand's Valencia opening day: €7,000 in revenue, 56% above the previous store record of €4,500 in Bilbao.
  • Grew Instagram following by 30k+ around the launch, plus sponsorships and collaborations with major brands.